When Memes Fail Us
Yes, there has been a major electoral upheaval, and it seems there are many confused people out there working under some pretty strange assumptions. But no, this isn’t as much of a shift as it may seem.
Yes, there has been a major electoral upheaval, and it seems there are many confused people out there working under some pretty strange assumptions. But no, this isn’t as much of a shift as it may seem.
Two years ago, I stumbled onto an idea that just may be the solution to climate change or, more accurately, the paradigm through which innovative solutions will be widely implemented around the world that reduce our collective impact on the environment. No, it is not a “tech fix” in the form of new gadgets that people use. Nor is it a piece of legislation that places a price signal on carbon emissions (although that remains essential as part of the restructuring of our economic systems as we transition to sustainable models). Simply put, it is a way of sharing good ideas so they spread far and wide.
At the heart of the climate crisis is a profound clash of worldviews. People live in different ideological camps — beholden to their own beliefs, values, judgements, and ideas about the relationship between humans and the natural environment. The failure of climate activists to engage the broad public effectively is largely attributable to this great blind spot in climate communications by remaining ignorant of the central struggle to define reality in our moral terms.