Into the Widening Gyre: Social Marketing Meets Peak Oil (book review)

While reading Gerald Zaltman and Lindsay Zaltman’s Marketing Metaphoria: What deep metaphors reveal about the minds of consumers, (MM), I recalled a healthcare consultant who told me, “You really should market peak oil, but you’ve got to give folks some good news to win them over.” I laughed and replied, “Are you kidding? I’m not selling whiter teeth”…

The world-saving habit you’ll hate (and the great puzzle of the well-intentioned do-nothings)

It’s easy to envision great and heroic personal sacrifice for a cause. Many of us think of think of ourselves as leaders in and members of a resilience building army. But the moment we have to step up and truly embody the mission, a lifetime of conditioning dulls our charge.