From the Green Wave to Eco-hegemony
The defence of life, both as a political platform and a political strategy, could pave the way towards eco-hegemony, allowing Greens to provide the radical change we all need.
The defence of life, both as a political platform and a political strategy, could pave the way towards eco-hegemony, allowing Greens to provide the radical change we all need.
In their hearts, most people value the same things: good relationships with friends and family, providing for and supporting their families, and making a positive social contribution. The “health, wellbeing and livelihood” frame presents climate change in ways that connect to core values and issues familiar to people and decision makers.
These days new social norms can be swift and profound. It could be our saving grace. After smoking and drink-driving, could climate change provide the next big behaviour-change challenge?
As of one year later, there has been no great purge. Federal data sets related to environmental and climate science are still accessible in the same ways they were before Trump took office. However, in many other instances, federal agencies have tampered with information about climate change.
At Chelsea Green Publishing, where I acquire and develop books, we’ve long understood that the climate issue reaches into every corner of our lives—from the way we structure our local, regional, and national economies and politics to the way we grow our food and feed our families; build, renovate, locate, and power our homes; transport ourselves and our goods; structure our workplaces, communities, our energy grids, industries; and so much more.
This reframing cannot just be a messaging strategy, but a real change in our approach that aligns a longer-term climate plan with measurable short-term solutions that can make a positive difference to people’s lives.
I first began reading the works of linguist and cognitive scientist George Lakoff about 15 years ago and I was struck by the Berkeley professor’s now famous ideas about what he calls frames.
Climate truth is not easy news to receive or deliver, and it takes fortitude to spread it. However, it is a message that people are increasingly ready to hear.
Put it this way: we would never actually say "this is climate change". That doesn’t sit comfortably with us at all. We don’t like that bald categorisation of what we do.
A few weeks ago, someone barreled into the comment section of a post on climate change on the blog of the Italian Society of Chemistry (SCI) with a series of attacks against climate science and climate scientists.
In effect, humanity is playing a game of Russian roulette. So what’s getting in the way of taking the necessary action?
We are all striving to create communities that create more life, rather than destroy it.