Earthelujah! An Anti-Consumerist Conversation with Reverend Billy

The character of Reverend Billy was developed in the mid 1990s by actor and playwright, William Talen. Talen grew up in small towns throughout Minnesota, South Dakota and Wisconsin. He left home at 16, moving east with Charles and Patricia Gaines, a writer and painter who encouraged him as an artist. Talen began to perform his poems and stories, hitch-hiking from Philadelphia to New York to San Francisco. The Reverend Billy character debuted on the sidewalk at Times Square in 1998, outside the Disney Store, where he proclaimed Mickey Mouse to be the anti-Christ. He was arrested multiple times outside the Disney Store, where he duct-taped Mickey Mouse to a cross. Reverend Billy’s sermons decried the evils of consumerism and the racism of sweatshop labor, and what Talen saw as the loss of neighborhood spirit in Rudolph Giuliani‘s New York.