Sarah Brooks

Leah Busque, the founder and chief product officer at TaskRabbit, is a former IBM software engineer who started her company to solve a problem she had one very cold evening in Boston. She ran out of dog food at home and wished there was someone she could pay to run the errand. She thought: “it’s a simple problem, there should be a simple solution.” That was February 2008. She went online that evening, registered runmyerrand.com, quit her job at IBM four months later, and spent the next year building the initial service.

A society that is based on a multiplicity of interconnected communities and places will appear as a large ecology of people, animals, plants, places and products.

When I use the words small, open, local and connected, this is my way of telling the story. People can tell it in another way, but the result is similar. Of course it’s a metaphor: having small entities that when connected, become bigger entities. It’s evident that it comes very strongly from the network. But once it appears, it’s not only related to what you can do, strictly speaking, in the network and technologies. It’s a way to imagine the way in which the social services are delivered in society and the way in which we can imagine economies that are at the same time rooted in a place and partially self-sufficient but connected to the others and open to the others.