Brendan Crain

To anyone who’s tired of fighting an uphill battle in arguing for increased density in order to make the case for walkability, Julie Campoli’s new book Made for Walking: Density and Neighborhood Form will seem a god-send.

You are never finished. That is one of PPS’s 11 principles for creating great community places. For anyone working to create a great “third place” in their neighborhood, it is critical to remember that there will never be a time when the work is done. Real-world communities are incredibly dynamic, ever-changing things. A public space cannot be finished any more than the city in which it resides can be. At their best, public spaces are the most tangible reflections of cities and neighborhoods and the people who make them special. They are stages for public life, and should reflect the people who live, work, and play nearby.

Focusing on talent attraction and retention is what leads to gentrification, the phenomena that people who voice concerns about Placemaking are most often trying to avoid. There is an oft-voiced belief today that there is a finite amount of talent and creativity available in the world, and that cities must compete to draw creative people away from rival communities in order to thrive. But truly great places are not built from scratch to attract people from elsewhere; the best places have evolved into dynamic, multi-use destinations over time: years, decades, centuries. These places are reflective of the communities that surround them, not the other way around. Placemaking is, ultimately, more about the identification and development of local talent, not the attraction of talent from afar.

For every person who thinks that you can ‘placemake’ unilaterally by dropping in cool amenities, there is another who believes that Placemaking is as much about the discussion that participants have with each other as it is about whether a space contains public art or picnic tables when all is said and done. The physical attributes of the space in question are important, but they are the means, not the end. If you’re not building social capital in the community where you’re working, you’re not Placemaking; you’re just reorganizing the furniture.

Jeff Speck’s new book, Walkable City: How Downtown Can Save America, One Step at a Time, is worth a read for its acerbic wit, alone. The author fits a remarkable collection of data and anecdotal evidence from his long career in urban design (which included a four-year stint at the helm of the National Endowment for the Arts’ design department) into a mere 260 pages while maintaining a tone that is both punchy and urgent. It’s not often that I’ve found people who can make the discussion of parking minimums entertaining, but Speck has a way with words.