Daniel Stanley is a founding partner of strategic communications consultancy Cohere Partners, helping organisations innovate and communicate in a values-driven age.
The Problem with Storytelling
In the case of ‘storytelling’, the central issue is an assumption that what is needed to solve our social problems and change the public’s mind is a ‘method’ – that we have all the materials that we need, and all that’s needed to present alternative ideas is a better way of conveying them.
September 18, 2018