Marc Lopatin

Marc Lopatin is a former journalist-turned-communications expert who has advised Royal Dutch Shell, the Labour Party and Extinction Rebellion. For a deeper dive into cruel optimism and climate change, see Marc’s long form essay from January 2022. He is also, along with Helena Farstad, a co-founder of PeopleGetReal.org which seeks to encourage a citizen-led reality check of major climate targets.

Reading fairy tales

Fear or optimism: ‘getting real’ about climate needs both

It is why no matter what reality throws at it (record land & sea temperatures, delaying emission reduction targets, expanding oil exploration), the mainstream climate change narrative continues to defy gravity, sheared as it is of reckoning and loss. Fairytales impart more truth about existence.

February 26, 2024

HSBC headquarters in London

Are you breaking cultural glass?

Last month, global bank HSBC was accused of duping the public for helping to raise £37 billion for companies investing in new oil and gas fields. It shines an urgent light on why meaningful climate action remains largely illusionary.

February 1, 2024

car

CoP28: no speed limit imposed to avert collision

A national poll, commissioned from market research company Ipsos as part of the report, revealed that just one in four UK adults (26%) believe global average temperatures are likely to, or definitely will, be limited to 1.5°C by 2100.

December 14, 2023

time

Will the passing of 1.5 degrees see the end of cruel optimism?

‘The public gets what the public wants’ sang a young Paul Weller on the 1979 hit Going Underground. It’s a lyric that doubles as our one-line summary of this week’s major report by the world’s leading climate scientists.

April 8, 2022