Your community is made of stories: Narrative strategies for social change
When people act to shut down a situation they put an alarm into action. But saying “Occupy Wall Street!” or “Stop the World Bank!” is only an entry point from which deeper solutions must grow in order for transformative change to occur. Manifesting cultural change requires the alarm story we tell our friends to be joined with a solutions story we tell the world of what’s possible. Like the difference between emergency and preventative medicine, sounding alarms without proposing solutions can only partially resolve a chronic issue.
February 12, 2013